The Main Event —-> sxsw

Monique Walton and Andia Winslow of The Fit Cycle join Blacks in Technology as panelists for South by Southwest®: “Cinematic wellness endeavor” founder featured in conference that celebrates innovation and collaboration
 FOR IMMEDIATE RELEASE:
 AUSTIN, TX (February 23, 2013) Joining technology, film and music industry titans and innovators, The Fit Cycle today announced that Monique Walton and Andia Winslow will both be official presenters at South by Southwest®. The interactive festival, based in Austin, Texas March 8-17th, celebrates its 20th year in 2013 and is known around the world as the premier “incubator of cutting-edge technologies and digital creativity.”

In a month that has been a whirlwind of interviews, health and wellness partnerships and lifestyle features related to the debut of the highly acclaimed short film “Follow Your Heart,” Andia explains “we are excited to return to that which excites us most –being in the trenches, collaborating with and learning from other creatives. Being inspired by and inspiring a MOVEment!” The Fit Cycle has been featured by online content aggregator Upworthy, the American Heart Association, Women’s Day Red Dress Awards at Lincoln Center and by Forbes who crowned the movement the “Smartest, Sexiest Workout Videos Ever.”

An MFA Film candidate at the University of Texas – Austin, Monique is certain that “SXSW will be an amazing opportunity to interact behind the scenes evolving the art of film and technology.” Her award-winning work as a filmmaker has been showcased at international film festivals, museums, culture showcases and at University presentations across the country. On Sunday, March 10th at 4:30PM Monique will join industry insiders for a panel entitled “Off the Chain: Blacks, Social Media and Django Unchained” which will examine debates about historical authenticity, representation and ownership in the virtual realm.

“Food, Faith and Fitness,” a panel held Saturday, March 9 at 9:30AM, celebrates health and wellness as an online movement that disrupts “the traditional business models of personal training and nutrition planning” and empowers real people to make real-time decisions about their lives. Andia will join the F3 lineup as a certified fitness ambassador and professional athlete whose efforts at encouraging people to “move” began when she created a series of DIY fitness videos in her backyard that reached worldwide acclaim and an early feature by Mashable because of their accessibility and innovation.

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About The Fit Cycle Founded in 2010, The Fit Cycle is a multimedia health movement that is defined by resourcefulness. It works to inspire folks to make the most of what they have –however little, be it time, capital or possessions– to live more active and engaged lives. The Fit Cycle is a cinematic wellness endeavor that is inspired by art, music and a culture of collaboration. The Fit Cycle is moving at the rhythm of life.™ www.thefitcycle.com

About Blacks in Tech Blacks In Tech (BiT) is a coalition of targeted technology organizations and industry thought leaders whose primary objective is to highlight the impact the African diaspora has in shaping innovation and growing technology-related industries, products and services. We exist wherever creative disruption is taking place. www.wearebit.com

About South by Southwest® The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. www.sxsw.com

For press inquiries, please contact: Publicity at TheFitCycle@gmail.com
For booking, please contact: Pamela Davis at pkaycreative@gmail.com
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3 thoughts on “The Main Event —-> sxsw

  1. Pingback: Day 1: SXSW | The Fit Cycle

  2. Pingback: Day 2: SXSW | The Fit Cycle

  3. Pingback: Big Blog of Thanks(giving)! | The Fit Cycle

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