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Feel Rich, Go RED!

The Fit Cycle to Partner with Feel Rich, Inc. and the American Heart Association for Go Red For Women® National Campaign: Cinematic wellness endeavor joins forces to celebrate 10th Anniversary of “Go Red” and the fight against heart disease
 
FOR IMMEDIATE RELEASE:

NEW YORK, NY (January 31, 2013) – Today The Fit Cycle announced that it will partner with the American Heart Association’s Go Red For Women® campaign in coordination with Feel Rich, Inc.. February is American Heart Month and official celebrations commence on Friday, February 1, 2013 with the 10th annual National Wear Red Day. Awareness kick-off is on Thursday, January 31st and includes a RED lighting ceremony at the Macy’s Herald Square flagship store in New York City –the first iconic building to turn red.

Heart disease remains the No. 1 killer of women and the month’s fete aims to educate women of all backgrounds about the importance of prevention and care. “An estimated 43 million women in the U.S. are affected by heart disease, yet only one in five women believe heart disease is her greatest health threat,” explains Dr. Jennifer Mieres, Professor of Cardiology and Senior Vice President of Community and Public Health at North Shore – LIJ Health System. “That’s why it’s so important to understand your personal risk factors and often-overlooked common symptoms, and to share that information with the women you love.”

The Fit Cycle team created “Follow Your Heart” a fitness film to spotlight heart health awareness and the efforts of the American Heart Association; the work will be used to headline the #FeelRichGoesRed campaign.  Co-creator Andia Winslow explains, “it’s about following your heart and, most importantly, taking care of your heart. As women, we must take charge of our heart health. As friends of women, we must support our communities in education, prevention and action. Join the movement: Get it in where you can fit it in, Feel Rich and GO RED!”

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About The Fit Cycle Founded in 2010, The Fit Cycle is a multimedia health movement that is defined by resourcefulness. It works to inspire folks to make the most of what they have –however little, be it time, capital or possessions– to live more active and engaged lives. The Fit Cycle is a cinematic wellness endeavor that is inspired by art, music and a culture of collaboration. The Fit Cycle is moving at the rhythm of life.™ www.thefitcycle.com

About Feel Rich, Inc. Feel Rich, Inc. is a groundbreaking health and wellness company co-founded by 40x Platinum, Grammy and Emmy Award winning producer Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman. Its media and mobile platforms serve diverse communities that total over 400,000 subscribers and five million monthly views. In 2012 Feel Rich was recognized as one the “Most Innovative Health” companies by Entrepreneur Magazine. www.feelrich.com

About the American Heart Association – Go Red For Women® The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. Go Red For Women® is the national movement to end heart disease in women. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org

For press inquiries, please contact: Publicity at TheFitCycle@gmail.com