10 Ways To Maximize Your SXSW Experience

The SXSW Interactive Festival is an amazing experience that you won’t soon forget. The following are cues to maximize your on-the-ground resources and minimize the “could have, would have, should have!” Adventure is near the beginning of the dictionary, and that is where this story will start too. Let’s look at it from a sports perspective.

Pre-Game:

  • Prepare your game plan by downloading the official SXSW App for your mobile devices and peruse all scheduled offerings – both official and “un-official” events. Next, strategize which are “Must Attend,” “Maybe” and “Hey, I’m curious.” RSVP in advance for events, talks and parties if required. But remember, sometimes plans don’t pan out and opportunities that you hadn’t expected present themselves. Game-time decisions are for the bold, just do it!
  • Organize your roster of teammates, coaches and subs. Are you traveling with a group? Set up “group text” to build a community around you and maximize intel. Make a list (or several) of people/businesses whom you want to meet and pre-schedule face-to-face time if possible.  Take advantage of mentorship sessions offered by industry leaders and have your pitch and questions prepared. Follow Twitter handles and hashtags of folks and/or trends you’re interested in, you just might “street meet.”

  • The “Go-Bag” is  a must for organized players. In it, consider including: business cards, a Sharpie (permanent marker), and a Mophie self-charging cell phone case or mobile power station (you can bet the provided charging stations and outlets will have long lines). Always have at least 3 pens. You’ll lose one, you’ll let someone borrow another, and that will leave you with your one and only. A protein bar, —or a zip-lock bag full of almonds or other non-perishable protein foodstuffs— bottle of water and breath mints. Hand sanitzer — hopefully you’ll be shaking a lot of hands.
  • Rest and recovery. You won’t get much when you touch down to Austin so organize your sleep schedule to include less hours per night. Start tonight.

Game Day(s):

  • Comfortable trumps cute. But comfortable and dapper? You’re a winner, especially in the shoe department! Chuck Taylors are a go-to for many, just add an insole and you’ll be ready for action whether dressed up or down. Also, don’t forget your sweater or light jacket —the conference rooms are often air-conditioned.

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  • It’s been said that SXSW is the sum of serendipitous meetings. Compliment someone on their exquisitely tied Chucks, ask a friendly face what sessions they’re excited about, strike up conversations with strangers while waiting in line for lunch. There’s no danger there and it’s prime networking time. Remember, that’s just the point of Interactive and no one will find it awkward. Also, try to venture out on your own, you’ll meet friends as you go (plus yours will probably be late to scheduled meet-ups anyway) and you might encounter an awesome session or experience that you hadn’t intended. Snatch a flyer here or there too. If the company/party spent money on advertising, the promotion might just be worth it.

  • Get in the zone, live in the present and if you don’t like it —leave it. If there is an event that you’ve had your eager eye on, you had better get there early. Don’t be late. Don’t be on time. Be early. Remember what your grandma said, she was right! The lines may astound many first timers. Then once you’re in a session, engage. Avoid the habit of thinking about what’s next or what could be better that you’re missing. Finally, if you need to take a time out in the form of leaving midway through an unfulfilling session or a taking an unscheduled nap, just take that knee and don’t chastise yourself later.

  • Don’t get placed on Injured Reserve. Most likely you’ll be operating on little sleep, high salt, sugar and hops intake and suffering from “tech neck.” Do your body and brain a favor. Hydrate. Hydrate. And then hydrate some more. Try to get fresh air whenever possible, stand up, stretch and un-crane your neck at least once per hour. Also, try to walk to venues whenever possible. Often times lines for free rides and traffic will take longer anyhow.

  • Unsportsmanlike conduct can take you out of the game. Get familiar, but don’t get too familiar. The parties and after-hours festivities are memorable but if you go too hard you’ll miss the wealth of day-time opportunity. Don’t forget that the camera is always watching and now more than ever. Folks will take great pleasure in posting your lowest moments to social media and watching them go viral overnight. Be mindful that you represent the company you work for and/or your own personal brand. Have fun? Of course! But don’t do anything that can’t be undone.

Post Game:

  • Did you get the win? Not until you follow up post-conference. This means taking account of all that you saw and learned —review your notes and devise implementation strategies. But the human element will prove most important in your game stats accounting. Hopefully you collected business cards on which you wrote the date, time and place where you met the person, and a unique quip or conversation cue that will allow for a personalized email or tweet correspondence.

  • Plan for next year! It’s bigger + better every year. And you know this, MAN!

Get it in where you can fit it in! –Andia

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February like no other

February is the shortest month of the year but it just might be the fittest. Have you honored your New Year’s dietary and exercise resolutions? Whether you have or whether you haven’t, I’ve got just the treat for you! A cool take on “abs are made in the kitchen,” I’m honored to present to you my newest fitness video –a collaboration with Monique Walton and the American Heart Association– Kitchen Workout. If you need encouragement of the daily variety, I’m excited to join new online outfit BK Nation as a wellness blogger and February #BKN28 Fitness Challenge Captain. There you’ll find my blog, “The Write Fit,”  in which I offer exercise tips, workout videos, giveaways and more. And if you prefer TV, I’ll be joining you every Tuesday at noon as a Sports Segment host on BK LIVE.

Why all of the health and sport talk, you ask? Because! On February 2nd, this team from my home town met this other team from my dad’s home town. The result? Seattle Seahawks won the Superbowl for the first time in franchise history! It’s American Heart Month; the 50th Anniversary in fact.  February 5th is National Girls and Women in Sports Day, championed by one of my favorite organizations, the Women’s Sports Foundation. February 7th is National Wear Day  — a day that celebrates heart disease prevention awareness. And February 7th is also the start of the Winter Olympic Games in Sochi, Russia. Faster, Higher, Stronger! What a day it will be. RED, white and blue speeding all over the place!

For those of you who recall my time training for the Olympics in the sport of Skeleton, I’ve helped to design an Olympic themed workout with the editors of popular app and website DailyBurn. You can bet it will challenge all of your senses, especially common sense, if you accept the challenge! If you want to work out with me in person in New York City, I’ve developed a dynamic sand and alternative resistance training class called Manhattan Beach Workout. Talk about getting ready for Summer with plenty of time to spare! 

DailyBurn | Expert Contributor, Workout Design | FEB 2014

DailyBurn | Expert Contributor, Workout Design | FEB 2014

 

Oh, one more thing. We’ve been nominated for a Shorty Award in #SocialFitness! This online award recognizes people who “help others make healthy choices in their lives through their influence on social media.” If you’d like to vote, you can do so via Twitter by tweeting: “I nominate @AndiaWinslow  for a Shorty Award in #SocialFitness because…” Be certain to write in your reason after “because…” or the vote won’t count. Thank you for your continued support!

Get it in where you can fit it in! –Andia