A story behind every movie. Pleased to introduce our newest.

Dear Universe,
The family that plays together stays together! That’s what I was taught growing up. Well, not in so many words but it was implied. We cycled. We rock climbed. We meandered through parks and swam in brooks. We visited museums. We crafted and designed.  We explored. We played, together. And we still do. (Side bar: I wanted to grow up to be Pippi Longstocking, just not the [semi]orphan part.) And play  is what I strive to do every day — even now. With friends’ kids, with neighborhood kids, with tall kids, with small kids, with folks trying to find their inner kid. It moves me.
Enter the twins: Theo and Lily. What energy, what color! Theodor “Dr. Seuss” Geisel’s  Thing 1 and Thing 2, naturally.  That makes me, you know, “the Cat in the hat.” And by “hat” read voluminous Afro. But too is a retreat to “conjunction junction what’s your function?” with SchoolHouse Rock!, sunny day(s) “sweepin’ the clouds away” on Sesame Street, after-school specials, “The More You Know” PSAs and other programming of childhood yore.
Before mobile devices, WE were the mobile devices. Devising mobility.  Mobile in our devicedness. (Yes, I coined a word just as my nine year old self would have, with pride.)  Hopping, beeping, buzzing. Hunting and gathering activity. Imagining moves. Just as I do now. So here’s to youth, to creativity, to fun, to family, to exercise –played together. Get it in where you can fit it in. 
You know where to find me,
Andia
But that’s only part of the story. Here’s how it all began:
Querido Spanish Harlem,
You keep me up at night. I mean, you really keep me up at night. Why is the dog barking? Why is la música blaring? Take your lovers’ quarrel inside! Put those kids to bed! But then, if I don’t fight it, I count the beats instead of sheep and you comfort me. Your heartbeat becomes my own and soothes me into deep sleep.

Morning. No alarm. You jostle me awake, rudely at times, and I cut my eyes at you. But it’s only fleeting because I feel lucky to wake up to you. You inspire me. Your legacy, your sabor, your passion – en fuego! Your energy is palpable and I covet it on days when I’m away too long. You coo at me on the street and welcome me home. “¡Oye mami!” Yes, I see you, you have a blessed day too!

You dance and parade with me, share your wares with me, feed me and it tastes so good. We’ve broken bread together and you’ve watched my back. Now it’s my turn. The Fit Cycle is for you El Barrio, all of you. A movie and a MOVEment. I’ve made my declaration, this is my dedication.

You know where to find me,
Andia

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Day 2: SXSW

Our official “Healthy South by Southwest” initiative was announced live yesterday on KXAN-NBC and we encouraged viewers to tune into our live Twitter feed via hashtag #SXSWfit. We will be tweeting fitness and nutrition tips and finds throughout the 20th anniversary conference to encourage participants to make the most of the festivities in a healthy way. Some of the world’s most innovative and creative minds will be in attendance and this population often takes issues of health and wellness as second, or third –shoot– as last thought! Sitting at desks, eyes glued to mobile devices, posture compromised –break free!

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Speaking of innovative and creative minds, enter Steve Garfield! Yes, we’ve mentioned him before: “father” of the modern vlog and friend of The Fit Cycle. What you may not know is that my first introduction to Steve was almost two years ago via an online interview in 2011 in which we discussed golf, fitness and two very important members of my then film crew: Olivia and Joaquin. Coolest part of this story? Today I met Steve –in real life! Today was a good day.

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The night was still young and we were happy to meet leaders in tech, social media, film, fashion and academia!

Get it in where you can fit it in! –Andia

Day 1: SXSW

What a warm Texas welcome! Thank you to the good folks at Austin’s No. 1 rated television station KXAN-NBC for hosting Monique and I today! We talked The Fit Cycle, South by Southwest, filmmaking and fitness flash mobs. Stay tuned throughout the weekend for more updates of what looks to be a most amazing and memorable experience!
Get it in where you can fit it in! –Andia

MOVES

Curious to learn more about the exercises that you see in The Fit Cycle movies? Check blog weekly for updates, until then click the MOVES tab on the sidebar to your left to see what you’ve missed. Here you go:

stairs motw v1

See it in action!

#TheFitCycle Lunge

Get it in where you can fit it in! –Andia

The Main Event —-> sxsw

Monique Walton and Andia Winslow of The Fit Cycle join Blacks in Technology as panelists for South by Southwest®: “Cinematic wellness endeavor” founder featured in conference that celebrates innovation and collaboration
 FOR IMMEDIATE RELEASE:
 AUSTIN, TX (February 23, 2013) Joining technology, film and music industry titans and innovators, The Fit Cycle today announced that Monique Walton and Andia Winslow will both be official presenters at South by Southwest®. The interactive festival, based in Austin, Texas March 8-17th, celebrates its 20th year in 2013 and is known around the world as the premier “incubator of cutting-edge technologies and digital creativity.”

In a month that has been a whirlwind of interviews, health and wellness partnerships and lifestyle features related to the debut of the highly acclaimed short film “Follow Your Heart,” Andia explains “we are excited to return to that which excites us most –being in the trenches, collaborating with and learning from other creatives. Being inspired by and inspiring a MOVEment!” The Fit Cycle has been featured by online content aggregator Upworthy, the American Heart Association, Women’s Day Red Dress Awards at Lincoln Center and by Forbes who crowned the movement the “Smartest, Sexiest Workout Videos Ever.”

An MFA Film candidate at the University of Texas – Austin, Monique is certain that “SXSW will be an amazing opportunity to interact behind the scenes evolving the art of film and technology.” Her award-winning work as a filmmaker has been showcased at international film festivals, museums, culture showcases and at University presentations across the country. On Sunday, March 10th at 4:30PM Monique will join industry insiders for a panel entitled “Off the Chain: Blacks, Social Media and Django Unchained” which will examine debates about historical authenticity, representation and ownership in the virtual realm.

“Food, Faith and Fitness,” a panel held Saturday, March 9 at 9:30AM, celebrates health and wellness as an online movement that disrupts “the traditional business models of personal training and nutrition planning” and empowers real people to make real-time decisions about their lives. Andia will join the F3 lineup as a certified fitness ambassador and professional athlete whose efforts at encouraging people to “move” began when she created a series of DIY fitness videos in her backyard that reached worldwide acclaim and an early feature by Mashable because of their accessibility and innovation.

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About The Fit Cycle Founded in 2010, The Fit Cycle is a multimedia health movement that is defined by resourcefulness. It works to inspire folks to make the most of what they have –however little, be it time, capital or possessions– to live more active and engaged lives. The Fit Cycle is a cinematic wellness endeavor that is inspired by art, music and a culture of collaboration. The Fit Cycle is moving at the rhythm of life.™ www.thefitcycle.com

About Blacks in Tech Blacks In Tech (BiT) is a coalition of targeted technology organizations and industry thought leaders whose primary objective is to highlight the impact the African diaspora has in shaping innovation and growing technology-related industries, products and services. We exist wherever creative disruption is taking place. www.wearebit.com

About South by Southwest® The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. www.sxsw.com

For press inquiries, please contact: Publicity at TheFitCycle@gmail.com
For booking, please contact: Pamela Davis at pkaycreative@gmail.com

Smartest, Sexiest Workout Videos Ever

And there you have it folks. Read the article in its entirety here!

Until the next time, get it in where you can fit it in! –The Fit Cycle

Feel Rich, Go RED!

The Fit Cycle to Partner with Feel Rich, Inc. and the American Heart Association for Go Red For Women® National Campaign: Cinematic wellness endeavor joins forces to celebrate 10th Anniversary of “Go Red” and the fight against heart disease
 
FOR IMMEDIATE RELEASE:

NEW YORK, NY (January 31, 2013) – Today The Fit Cycle announced that it will partner with the American Heart Association’s Go Red For Women® campaign in coordination with Feel Rich, Inc.. February is American Heart Month and official celebrations commence on Friday, February 1, 2013 with the 10th annual National Wear Red Day. Awareness kick-off is on Thursday, January 31st and includes a RED lighting ceremony at the Macy’s Herald Square flagship store in New York City –the first iconic building to turn red.

Heart disease remains the No. 1 killer of women and the month’s fete aims to educate women of all backgrounds about the importance of prevention and care. “An estimated 43 million women in the U.S. are affected by heart disease, yet only one in five women believe heart disease is her greatest health threat,” explains Dr. Jennifer Mieres, Professor of Cardiology and Senior Vice President of Community and Public Health at North Shore – LIJ Health System. “That’s why it’s so important to understand your personal risk factors and often-overlooked common symptoms, and to share that information with the women you love.”

The Fit Cycle team created “Follow Your Heart” a fitness film to spotlight heart health awareness and the efforts of the American Heart Association; the work will be used to headline the #FeelRichGoesRed campaign.  Co-creator Andia Winslow explains, “it’s about following your heart and, most importantly, taking care of your heart. As women, we must take charge of our heart health. As friends of women, we must support our communities in education, prevention and action. Join the movement: Get it in where you can fit it in, Feel Rich and GO RED!”

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About The Fit Cycle Founded in 2010, The Fit Cycle is a multimedia health movement that is defined by resourcefulness. It works to inspire folks to make the most of what they have –however little, be it time, capital or possessions– to live more active and engaged lives. The Fit Cycle is a cinematic wellness endeavor that is inspired by art, music and a culture of collaboration. The Fit Cycle is moving at the rhythm of life.™ www.thefitcycle.com

About Feel Rich, Inc. Feel Rich, Inc. is a groundbreaking health and wellness company co-founded by 40x Platinum, Grammy and Emmy Award winning producer Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman. Its media and mobile platforms serve diverse communities that total over 400,000 subscribers and five million monthly views. In 2012 Feel Rich was recognized as one the “Most Innovative Health” companies by Entrepreneur Magazine. www.feelrich.com

About the American Heart Association – Go Red For Women® The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. Go Red For Women® is the national movement to end heart disease in women. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org

For press inquiries, please contact: Publicity at TheFitCycle@gmail.com